Mercedes- Benz Group Portfolio
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Within the Mercedes-Benz Portfolio, Ann developed, strategized, and executed OEM-level marketing, digital, and sales standards—leading high-performing sales teams while advancing digital intelligence, vendor partnerships, and consumer enablement opportunities.
Ann played a pivotal role in the launch of the all-new Mercedes-Benz GLA series and the redesign go to market introduction of theC-,E-, and S-Class portfolios—including CLA, C300 4MATIC, CLS, and flagship 6 series of the S-Class models, including the Maybach editions—helping redefine how performance, design, high line luxury product, and Generative AI virtual assistant technology were positioned for modern consumers.
Her work unified brand, sales operations, and customer experience to elevate performance across every touchpoint.
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She advanced new digital communication, AI platform targeting strategies and digital sales-acquisition frameworks that led to key performance drivers that aligned product innovation with digital engagement, accelerating adoption and scaling growth across key segments.
Specialized:
Fleet and retail sales systems design across OEM, dealer, and enterprise channels.
CRM, pipeline intelligence, and data-driven sales performance analytics.
Product × technology × sales execution translating vehicle systems into value.
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Ann is an industry Mercedes-Benz AI product and ecosystem specialist aligning fleet sales, commercial growth, digital commerce, marketing, and service technology to accelerate enterprise outcomes through performance analytics across all channels.
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Ann has led sales, fleet, eCommerce, and martech functions at the enterprise & commercial level—aligning OEM revenue strategy, digital platforms, and customer experience to accelerate growth, modernize go-to-market execution, and scale high-impact commercial outcomes.
High Impact ROI:
Automotive eCommerce platform architecture and digital commerce systems integration
ADAS-led customer experience enablement and technical education frameworks
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Technical Domain Capabilities Delivered:
• Technology Strategy & Roadmap — define and maintain a long-term technology roadmap aligned to growth, automation, and operational goals
• Platform & Product Leadership — guide the evolution of CRM/SaaS ecosystems (e.g., Salesforce-based platforms) and oversee integration across operational, financial, and collaboration systems
• AI, Automation & Data Strategy — identify and implement AI and automation opportunities that improve visibility, efficiency, and decision-making
• Change Management & User Adoption — lead enablement, training, and documentation for major technology rollouts
• Technology Operations Oversight — provide direction across IT, infrastructure, cybersecurity, and platform reliability
How to integrate Marketing & Technology “the Mercedes-Way?
Learn more on McKinsey & Company’s path to leveraging GenAI Technology resources at Mercedes-Benz Group.
“Drivers, start your engines!” -RP
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Partnering with the Penske Organization means working alongside one of the most influential forces in the global automotive transportation industry- An enterprise whose leadership, operational excellence, and performance-driven culture have shaped the standards of modern mobility.
For Ann, selection into the MBUSA Leadership Academy honored the leadership principles she has built her career on—clarity, integrity, and the pursuit of excellence. It’s been thrilling having worked for the brand mission known in the industry to be "The Best or Nothing".
Ann has been part of several Daimler Mercedes-Benz Dealer and OE and OEM Groups overseeing sales financing, marketing, events, partnerships, eCommerce, and automotive engineering related to F1.
Key enablement areas include:
Revenue & Platform Performance Specialities
End-to-end RevOps orchestration.
CRM performance analytics and attribution models to support deal desk.
Platform-marketing to sales led workflow optimization.
Sales enablement systems design with field implementation.
Specialized:
Fleet and retail sales systems design across OEM, dealer, and enterprise channels, agile change methods.
CRM, pipeline intelligence, and data-driven sales performance analytics.
Product × technology × sales execution translating vehicle systems into value.
Business Model Innovation.
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Penske Racing represents the pinnacle of Formula 1–level engineering discipline, uniting precision vehicles, elite drivers, and relentless innovation to shape the legacy of high-performance motorsport.
Motorsport functions as an innovation engine for OEMs, where advanced electronic systems and real-time intelligence shape the performance drivers depend on at every turn.
Some call it the most spectacular circuit, requiring absolute PEAK fitness!
High Impact ROI through Capabilities:
Automotive eCommerce platform architecture and digital commerce systems integration.
ADAS-led customer experience sales enablement and technical education frameworks.
Special marketing and PR engagements.
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CHEVROLET DETROIT GRAND PRIX | 2025
WILL POWER| POS #4 | START POS. 8 | NO. 12 | TEAM PENSKE | LAPS LEAD 1 | PIT STOPS 3 | ELAPSED TIME 02:00:25.4752 | AVG SPEED 81.960 | POINTS 33
JOSEF NEWGARDEN | POST #9 | START POS 24 | NO. 2 | TEAM PENSKE | LAPS LED - | PIT STOPS 2 | ELAPSED TIME 02:00:38.7955 | AVG SPEED 81.809 | POINTS 22
SCOTT MCLAUGHLIN | POS #12 | START POS 7 | NO. 3 | TEAM PENSKE | LAPS LED 3 | PIT STOPS 3 | ELAPSED TIME 02:00:40.4436 | AVG SPEED 81.791 | POINTS 19
New Rules, Challenges and Governance:
Read on to learn about Will Power departing Team Penske, joining Team Andretti in 2026.
Interested in taking the journey to Corporate Penske?
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Partnering with Google Agency Partners to support Dealer Groups eCommerce presence and search engine optimization; Ann focused on AI-Driven Marketing Enablement & Revenue & Platform Performance to develop a new emerging inside sales team.
Framing for enterprise consulting + platform leadership Ann shines delivering strategy against:
CRM/CDP enterprise sales integrations powering AI-driven customer intelligence and omnichannel GTM execution lead sales teams.
End-to-end RevOps orchestration across marketing automation, sales enablement, and demand generation systems.
Performance analytics, attribution modeling, and platform-led CTR & CAC optimization at scale.
*In collaboration with Product, Engineering, & Technical Teams to provide success in sales and digital marketing outcomes. Partners thrive and ecosystems unite.
How F1 Is Enhancing Race Strategies through Vehicle Health:
INDY
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